Project Management Case Study
Furfect Nest& Nook
A pet shop and hotel start-up taken from concept to launch-ready. As Project Manager, I coordinated branding, business documentation, inventory planning, content and social media, and website contributions — keeping every workstream visible on one board.
47
Deliverable assets documented
6
Workstreams coordinated
5
Platforms & tools in use
1
Launch-ready start-up
The Client
A New Pet Shop & Hotel
Furfect Nest & Nook needed more than a logo — it needed the operating layer of a real business: documents, systems, stock, and a brand presence customers could find and trust.
- No documentation or permits in place at kick-off
- Brand identity existed only as loose ideas
- No inventory plan for products or merchandise
- No social presence or content pipeline
Project Scope
Six Workstreams, One Board
Each area had its own deliverables, owner and deadline — all tracked centrally so nothing stalled quietly.
Branding
Logo direction, colour palette and typography system.
Business Documents
Start-up budget, permits and compliance records.
Content & Social Media
Content plan, calendar and platform-ready posts.
Inventory Planning
Product essentials, merchandise and stock tracker.
Website Contribution
Content and structure input for the brand site.
Brand Gallery
Visual asset library covering every part of the space.
My Role
Project Manager
I owned the plan, the board and the follow-through — turning a founder's intent into scheduled, assigned, finished work.
- Defined deliverables and sequenced every workstream
- Maintained the Trello board and weekly status view
- Ran Zoom check-ins and captured decisions in writing
- Produced and reviewed documents, content and trackers
- Coordinated branding, website and inventory contributors
Tools & systems
- TrelloTask boards, deadlines and progress tracking
- ZoomWeekly team check-ins and client meetings
- Google WorkspaceDocs, sheets, budgets and the inventory tracker
- CanvaBranding assets, content plan and social graphics
- NotionDocumentation and knowledge base
- ChatGPTCopy drafting and research acceleration
Deliverables
Explore the Actual Work
Switch between workstreams to see the real assets produced during the project. Click any image to view it full size.
A warm brown, beige and cream identity paired with Brisket Script, Montserrat and Poppins — built so every asset, from signage to social posts, stays recognisably Furfect.
Launch Presence
Live on Every Channel
Social profiles and website content shipped together so the brand felt complete on day one.
Website contribution covered structure, service copy and the imagery library that fills each section.
Outcome
From Idea to Launch-Ready
Branding locked, documents filed, inventory planned, content scheduled and a presence live across web and social — all coordinated through one project management system.